Alive Boutique

A Little Vegan Boutique

Alive – A Little Vegan Boutique is an exclusive vegan and ethical clothing and accessories store.

This business needed the help of our team of experts to convert their considerable number of digital ‘window shoppers’ into paying customers.

For the first task, we analysed their user journeys and identified a number of ways to smooth the path, from using a more appropriate font to simplifying the payment page.

After testing with existing user-data, we tested our solutions on real users. The results were promising. When we launched the website we observed a serious increase in the conversion rate.

According to the latest Google Analytics Report;

Ecommerce Conversion rate
session duration
pages / session

and a degrees of bounce rate up to: -4.51%

So, we jumped into other tasks like custom development in Shopify store, major UI changes and design strategy to enhance performance even further.

The user journey for add to basket.


  • UX Design Services
  • UI Design Services
  • Front-end development
  • Shopify Custom Coding


Let’s Work Together


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